The position of vice president of sales continues to become more demanding as budgets shrink and competition increases.

You need to develop, manage, and guide marketing and sales activities for the organization. Responsibilities include the proposal and execution of policies and programs to achieve maximum sales volume potential for products and services.

A key part of your program execution includes designing and applying the sales strategy and sales plan to align with the goals and objectives of your company. The importance of sales to virtually any organization makes you a key part of the management team for both strategy and tactical initiatives. Your ability to read the mind of your customers will determine your success.


While an automated customer relationship management (CRM) system does not replace the sales discipline needed for success, it does provide an essential tool for today’s sales group. But with the Gartner Group reporting that more than two-thirds of all CRM implementations fail, you need to be very careful with your choice in this area.


These failures typically result from a poor fit between the CRM system and an organization’s sales process, low adoption by the sales group, and overly complex technology. The Microsoft Dynamics® NAV system and Open Door Technology can help you with all of these problems.

Some of the more unique features available to assist you in your role as the vice president of sales include:

  • A Powerful and Configurable CRM System – Microsoft Dynamics NAV allows the CRM system to be configured to meet your requirements, not the other way around. Modules include marketing campaigns, communication tracking, opportunity management, funnel tracking and customer classification.
  • A CRM System Integrated to Microsoft Outlook/Exchange – Most users today are familiar with Outlook. The two-way integration between Microsoft Dynamics NAV and Outlook allows core data to be maintained in either system and integrated when convenient.
  • Web Portals – The system allows web portals to be easily configured to match the unique requirements of your salespersons or customers.
  • E-Commerce – A powerful e-commerce solution is available that allows all customer, item, and vendor information to be maintained directly within Microsoft Dynamics NAV. Web maintenance is significantly reduced while still maintaining the security needed for today’s Internet environment.
  • Real-Time Operations and Financial Data – Your information is as up-to-date as the last posted transaction. This allows operations and financial decisions to be made based on current data that can be easily displayed in a dashboard format using a number of different products.
  • Enhanced Warehousing Capabilities – Microsoft Dynamics NAV offers a number of warehousing modules that enhance receiving, stocking, picking, shipping, warehouse optimization and returns functions, among others.
  • Customer Care Module – A powerful customer care module is available to allow customer issues to be tracked and outgoing calls to be made to any control group defined by customer group, industry group, inventory purchases or a number of other criteria.
  • A Comprehensive System Covering the Entire Sales Cycle – The wide functionality available within Microsoft Dynamics NAV allows a company to meet its needs right from marketing through to receipt of the payment from the customer. Inventory availability, including Available to Promise and Capable to Promise, is a key component of the system.
  • Accessibility of Information – All information is immediately available from a summary report level down to the detailed transactions underlying the report.
  • Low Total Cost of Ownership – The solution is priced as a mid-market package and saves significant amounts in the cost of the software, the initial implementation and the ongoing software assurance program.